Silver & Green
"With a product offering that consists of olives, olive oil, antipasti, tapas and meze, Lake District based Silver & Green are the specialists in authentic Mediterranean delicacies.
We were approached to redevelop the brand and packaging to make the products more appealing to the target customers of delis, farm shops and food halls.
The marketplace is well served with rustic and heritage feel brands, so we set out to differentiate Silver & Green by creating a playful and modern brand, which, without being obviously rustic, has a hand crafted feel that reflects the range of ingredients and their origins.
A customised font forms the main logo, with textures applied to further enhance personality. This is combined with a choice of uncoated paper stock and supporting hand-written font. A bold colour palette is used to bring the designs to life and emphasize the flavour of the countries and cultures that inspire the recipes.
Silver & Green’s director, Rachel Hannaford, kindly had this to say, “Working with Salad was a smooth, fun ride. We love the way they take the time to really dig into what’s behind you and your company before any design, or even research, begins. The team helped us work through all our muddled thoughts and ideas and piece them together in a way that has allowed us start turning a business in to a brand.”
The response and results have been outstanding. Just a month after the launch of Silver & Green’s new branded products, more accounts have been opened than in the entire two years previously.”
View the range on the website here.
A project of Salad Studio